For two years, I led content creation for Brickell City Centre, capturing authentic, organic moments through monthly live content sessions and seamlessly editing all video materials. I managed the content calendar, ensuring a cohesive and impactful digital presence while introducing creative ideas that redefined the brand’s image on social media. From rebranding efforts to planning and directing monthly editorial photoshoots, I developed tailored references, moodboards, and creative directions for each store and restaurant, elevating the centre's storytelling and visual identity across platforms.