Valeria is a digital creative whose passion for music and visual storytelling began early. She has always had a natural talent for digital formats like photography, videography video editing and music/sound editing. Immersing herself in capturing moments with her first camera at 7 years old and crafting stories through home videos at an early age.

Growing up across different countries, she developed adaptability, cultural awareness, and a natural ability to embrace new challenges and fast-paced environments. This diverse background shaped her creative perspective and strengthened her connection to music and visuals.

She pursued her passion at the School of Visual Arts in New York City, earning a Bachelor’s degree in Photography and Video. Her studies focused on editorial film videography and audiovisual editing, providing her with the skills to bring creative concepts to life. Valeria also channels her love for music into her personal projects, singing and producing original songs.

During the pandemic, she gathered clients to elevate their social media presence with original product photography and organic content creation. Later on in 2021, she joined the agency Giant Spoon in New York City as a Content Creator for the client Kate Spade New York. Being the first employee to create original and organic content for a client. Reaching outstanding metrics, changing the content game for Kate Spade.

Since 2022, Valeria joined the agency Newlink, where she has transformed the accounts of Sony Music Latin, Brickell City Centre and others.

She mostly focused in transforming Sony Music Latin’s digital presence, specializing in strategic planning and art direction and content development. Her work includes planning creative concepts, editing videos and graphics, collaborating with artists, and covering live events to elevate the label’s digital identity. Notable projects include creating visual content for artists such as Prince Royce, Enrique Iglesias, and DARUMAS, as well as leading campaigns like La Casa de los Artistas during the Latin Grammys. Valeria’s unique ability to connect with artists helps them feel confident and authentic on social media while presenting a cool, trendy image to their audiences.