From the very beginning of DARUMAS launching as a band, I was deeply involved in shaping their social media presence, working directly with them to strategize and build their brand. I guided them on what content to capture during their trips, festivals, concerts, studio sessions, and even their memorable week at the Latin GRAMMYs, where they were nominated. I was there to witness and document their first live performance, capturing content in real time and ensuring the band felt comfortable and confident with the direction I provided. Beyond content creation, I managed a team and oversaw creative direction, ensuring every piece of content aligned with their unique style and voice, helping to establish their identity as a band from the beginning.