For over a year, I worked with Karina Sofia to establish her presence as a rising artist on social media. I collaborated closely with her, providing strategic guidance, content ideas, and art direction to position her in the best way possible. My responsibilities included editing all her videos, seamlessly integrating music video cuts to align with her song releases, creating engaging content around them, and crafting more organic pieces like behind-the-scenes moments and lyric videos. Together, we built a cohesive and authentic digital identity that resonated with her growing audience.