SONY MUSIC LATIN

AGENCY: NEWLINK

Over the last two years, I’ve led the transformation of the leading Latin music record label's digital presence through creative strategy and digital design. From creative ideas to moodboards, design, and video editing, I have been part of crafting a digital strategy that not only aligns with the brand but also resonates with artists and their audiences. I’ve worked closely with artists and their teams, brainstorming concepts, being on-site to capture content, and providing creative direction to bring their projects to life digitally. From digital rebranding and live event coverages, to primarily finding innovative ways to promote music in engaging formats. This journey has been about more than just creating—it’s been about connecting music with fans (involving myself) through a thoughtful and polished digital presence.

✺ Strategy Development

✶ Creative Deck of Ideas

✪ Content Calendar Development

✰ Client & Team Management

✦ Rebranding / Project Branding

Camilo x Mc Donalds Rítmo y Color - Miami
Manuel Turizo - Album Release Party
Enrique Iglesias - Trilogy Tour
Yendy - Women's Day 2023
Romeo Santos - Fórmula, Vol. 2 Tour - Miami
Fonseca - Miami Concert
Shakira Las Mujeres Ya No Lloran Album Release Party - 2023

Rebranding

La Casa de los Artistas is an exclusive event hosted by Sony Music Latin during the Latin GRAMMYs each year, celebrating their artists. Along my team, I was responsible for conceptualizing and executing the social media content strategy, designing the event branding—from the logo and invitations to the exterior design of the Photo Booth "Booth by Bryant". During the event, I was present on-site, capturing live coverage and filming content with the artists, ensuring real-time engagement and a polished digital presence for the event and artists.