PORTFOLIO
Digital Media Creator & Creative Lead
I’m Valeria, a digital creative specializing in art direction, creative ideas, and developing impactful audiovisual content across all social media platforms for clients in the music industry such as Sony Music Latin, its artists and the fashion/retail industry with Brickell City Centre and Kate Spade New York.
Originally from Peru, I studied and lived in New York City, earning a background in Photography & Videography, and now based in Miami. My work brings concepts to life through videos, graphic design, and other media formats with the goal of elevating the client’s digital presence.
planetofv@gmail.com
WORK LATELY…
SOCIAL MEDIA CONTENT & CREATIVE IDEAS Latest Project
LA CASA DE LOS ARTISTAS
SONY MUSIC LATIN
La Casa de los Artistas is an exclusive event hosted by Sony Music Latin during the Latin GRAMMYs each year, celebrating their artists. Along my team, I was responsible for conceptualizing and executing the social media content strategy, designing the event branding—from the logo and invitations to the exterior design of the Photo Booth "Booth by Bryant". During the event, I was present on-site, capturing live coverage and filming content with the artists, ensuring real-time engagement and a polished digital presence for the event and artists.